Your rep got in the door. Then the buyer went quiet.


Most of those aren't lost deals. They're lost conversations.


The Second Meeting is a business fable about what happens after that first meeting — and why the conversation stalls before it ever reaches a close.

Talk to Alex or Read Chapter One

THE STORY


Alex Mercer is a VP Sales at a mid-market fintech company. Pipeline looks fine. Reps are busy. Numbers aren't there.

What she discovers — through a deal she almost loses and a conversation with someone who's been where she is — changes how she sees the work.

Not the techniques. The game.

Who It's For

You have good reps who can't explain why deals stall. You've read Challenger. You've done SPIN. You know the techniques. Something earlier in the conversation isn't working — and you can't quite name what it is.

This book names it.

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Alex Mercer, VP Sales

Talk to Alex

Alex is here. The book arrives in June.

Ask her what she learned.

Start a conversation
COMING JUNE 2026

The Second Meeting™ launches on Audible in June 2026, with Kindle and paperback to follow. Be the first to know — plus get early access details before the public launch.

Get notified

The Second Meeting by Lee Levitt, Acelera Group