About the AuthorLee Levitt has spent his career on one question: why does the technology industry sell so badly, and what would it take to fix it?
Twenty years ago, running the Sales Advisory Practice at IDC, he said it out loud, he was going to fix how the industry sells. He wasn't sure yet what he was aiming at. He just knew that good deals died for reasons no one could name, that talented sellers underperformed inside broken systems, and that buyers came away worse for the encounter.
So he went looking. As an analyst studying how the industry sold, as an enablement and sales leader at Oracle and Google, and as a coach working with sellers one at a time. Two decades of gathering evidence and testing what actually moves a buyer. This book is where that work arrived.
Lee is the author of The Second Meeting and Together We Win, the founder of the Acelera Group, and the creator of the Together We Win sales movement.
He is a former IDC analyst, co-developer of the Oracle Value Selling Methodology, co-founder of the Sales Enablement Society, and has coached enterprise sellers for more than thirty years.
He lives on Cape Cod, where he'd rather be on a gravel ride or a trail run.
Lee is the author of The Second Meeting and Together We Win, the founder of the Acelera Group, and the creator of the Together We Win sales movement.
He is a former IDC analyst, co-developer of the Oracle Value Selling Methodology, co-founder of the Sales Enablement Society, and has coached enterprise sellers for more than thirty years.
He lives on Cape Cod, where he'd rather be on a gravel ride or a trail run.